16 October 2017
By September 2016 over 2,070 children under the age of 15 were killed or seriously injured on Britain’s Roads. Zinc Communicate’s Children’s Traffic Club (CTC) National, aims to build key risk awareness skills and engage young children, their parents and carers with fun activities while promoting vital road safety messages. Now running for almost 25 years the National CTC will be re-launching in 2018, with PACEY applying their expertise to the programme.
To mark the expansion of the CTC and PACEY partnership, Childcare Professional published a feature article about CTC in its Autumn/Winter edition. The article includes an interview with Zinc Communicate’s Managing Director, Bharti Bhikha. Bharti explains how working with PACEY will support CTC to use a multi-faced approach working closely with “road safety, health and education professionals, and with local and national government organisations” to “reach as many children as possible.”
In the article, PACEY endorses CTC as an “excellent resource that uses proven educational methods delivered in a fun engaging way, setting the scene for an effective lifetime of road safety education.”